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FOX News & Heartland Film Festival Experience

It was a whirlwind week leading up to the premiere of Rabbit Fever at the Heartland Film Festival, capped off by a television appearance on FOX 59 News (scroll down to watch video) and a glamorous black-tie Heartland awards gala that would give the Oscars a run for its money!

Photo Credit: Wayne Brown

“When I saw the stretch limo waiting for me at the airport after landing in Indianapolis, I knew that the rumors were true: the Heartland Film Festival really IS ‘Filmmakers’ festival!’ Not only is the staff the most helpful bunch I’ve ever worked with in terms of making the premiere of Rabbit Fever a successful event, but on top of that, they made sure I was pampered by offering me spa services (i.e. stress relieving massages, hair & makeup for the gala) and took care of my cast and crew members as well. You can tell how much the festival and its patrons really respect indie filmmakers, and that aspect alone made my decision to premiere at Heartland so worthwhile.” Director Amy Do says.

Red Carpet Gallery: View photos of the Heartland premiere event!

Director Amy Do & Cast: Johnny Haussener, Paula Courtney, Jeremy Garrett. Photo Credit: Paul To

Fortunately, all of the promotion that Director Amy Do set out to do – direct outreach to the Indiana state rabbit breeders and 4-H, TV coverage and speaking to an avid class of film students taught by Media Instructor & Filmmaker C. Thomas Lewis at Indiana University-Purdue University Indianapolis – really paid off.

Line up! AMC Castleton Square, Indianapolis. Photo Credit: Paul To

The theater was buzzing with bunny ear-wearing patrons, respectively quiet when the lights turned down low and you could hear a lot of gasps and heart-filled laughs at all the right moments. Afterward, the audience members enjoyed seeing three of the main “hare-raising” stars of the film, Jeremy Garrett, Johnny Haussener and Paula Courtney, join Director Amy Do up on stage for an engaging Q&A session. “I couldn’t have asked for a better audience,” Do says.

Premiere Screening, AMC Castleton Square, Indianapolis. Photo Credit: Paul To

Like the previous morning on IndyStyle (Channel 8, WISH-TV), Director Amy Do and Indiana rabbit breeders Jody Olson and Pam Batten set out to spread the word about Rabbit Fever, this time on FOX 59 News. After the segment, many people in the FOX News office and studio left their desks to pet the stars of the show – the bunnies!

Video of Director Amy Do promoting Rabbit Fever on FOX 59 News

Photo Credit: Wayne Brown

Photo Credit: Wayne Brown

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