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Synopsis & Production Notes


About Rabbit Fever (Running Time: 85 Minutes)

You’ve heard of dog and horse shows, but are you familiar with rabbit shows?

Rabbit Fever is a coming-of-age story that follows six competitors as they strive to win the top title at the National American Rabbit Convention – an event that draws more than 20,000 rabbits in one building, the largest mass of rabbits in the world. While adult members of the rabbit habit compete for BEST IN SHOW, the teenage enthusiasts quest for an even more coveted honor in the rabbit community – RABBIT KING and QUEEN!

“Although the intense competition drives the film forward to its climax, the heart of Rabbit Fever lies within the passion, charm and sometimes quirkiness of its subjects. You can replace the teens’ love of rabbits with any other hobby or sport, and empathize with their motivation and goals. It’s just another vehicle that young adults use to challenge and express themselves, making Rabbit Fever not only a film about rabbits, but also a very unique coming-of-age story.”

-Amy Do, Director


Production Notes
Amy Do (Director) captured over 150 hours of footage, documenting the same rabbit enthusiasts at the American Rabbit Breeder’s Association National Convention over the course of five years. This film will mark the official world premiere into the background of the ARBA (American Rabbit Breeders Association) and the rabbit show industry.

Amy initially produced Rabbit Fever as a 20-minute documentary short for her film class while studying at the University of Southern California. It wasn’t until Academy-Award nominated instructor, Chuck Braverman (director of the documentary, Curtain Call), approached her after class and asked if he could cut a promo version of the film to pitch to television networks that Amy felt encouraged to flesh out the subject and make it feature-length.

The reason behind making a film about rabbits in the first place? “I used to be one of them.” Amy states and laughs, referring to the passionate people that appear in Rabbit Fever. At age 11, Amy had cared for 2 pet Dutch rabbits of her own, taking pride in the fact that they followed her around everywhere. Later on, at age 20, Amy decided that she missed having rabbits and decided to raise a couple of purebred Dwarf Hotots out of her college apartment. “My landlord didn’t mind. He was too intrigued by the sight of them to worry about the fact that pets weren’t really allowed in the building,” Amy admits. “Of course, I think the little doll couch that I purchased for them to lounge on might have thrown him off a bit.” Although Amy never intended on entering her rabbits in competition, she was able to meet a variety of warm, welcoming members of the American Rabbit Breeders Association through her research on the Internet. They were only too happy to help educate Amy about the proper care of her rabbits, along with sparking her curiosity in the rabbit show industry. “After I attended my first local rabbit show in Pomona, CA, I knew it was an experience that I had to tell people about. Film just happened to be the easiest medium to do that.”

However, Rabbit Fever is not just about having a good-looking animal that wins a trophy and a Best in Show title. “When I made my first visit to the 2003 National Convention in Wichita, Kansas – first – I was blown away by the size of the event. Can you imagine 20,000 rabbits in one showroom? After the initial shock, I started talking to the people there. I admired how much passion and drive they had, especially for a hobby that not a lot of outsiders would understand. What really interested me the most was the teenage members – how most kids their age would probably be hanging out at the mall, watching movies or playing video games, but instead, these teens were using their free time to study rabbits! What was behind all of this hard work? That’s where I finally found my story – how, who and what was this title of National Rabbit King and Queen that these kids were striving for so diligently?”